Senko Consulting
Case Study · Licious

Retention engineered into growth.

For a premium D2C meats brand, acquisition alone was not the growth system. Retention and repeat behaviour had to become part of the commercial design from day one.

₹4 Cr → ₹17 Cr90% repeat revenue20 months

The constraint

Sustainable scale depended on repeat behaviour, not an endless increase in customer-acquisition spending.

The system

Growth was designed around customer experience, habit, and retention alongside demand generation.

The outcome

Monthly revenue grew from ₹4 crore to ₹17 crore in 20 months, with 90% of revenue coming from repeat customers.